ADA — The Chickasaw Nation Women, Infants and Children Supplemental Nutrition (WIC) Program implemented a new food package on Aug. 1, 2009. The new food package offers many options.
The campaign developed to introduce the new foods is titled More Color, More Flavor, More Life! New foods offered include whole grain bread and other whole grain products including bulgur, oatmeal, whole-wheat and corn tortillas as well as brown rice. Canned beans, fruits and vegetables, soy milk, canned fish and tofu are also offered. New food options are available in addition to current foods which include milk, cheese, dry beans/peas, peanut butter, eggs, cereal and juice. For the first time, infants will also receive infant food fruits and vegetables and infant food meats.
“We are excited about the new WIC food package options now available to our program participants,” said Dr. Judy Goforth Parker, Chickasaw Nation Health System Administrator. “The expanded food package will provide our WIC families with many healthy options. Hopefully, we will encourage and teach both parents and children how to prevent life-altering diseases such as diabetes and heart disease and foster the importance of overall wellness.”
To promote the new food package changes, WIC staff also began offering educational grocery store tours to program participants and grocery store employees. During store tours, participants receive a copy of the WIC approved food listing and a pamphlet describing the nutritional benefits of each new food offered. Participants are encouraged to participate in tours to help them get the most out of the new food package options. Tours last approximately 10-15 minutes and will be offered through the end of September. A complete listing of times, dates and locations is included below.
The WIC program serves approximately 4,000 women, infants and children each month. WIC is a short-term intervention program designed to influence lifetime nutrition and health behaviors in a targeted, high-risk population. In addition to the special food package offered through the program, WIC also provides nutrition education and breastfeeding promotion and support through registered dietitians and breastfeeding peer counselors.
WIC provides cost savings to qualifying families, helps to ensure normal growth for infants and children, reduces levels of anemia, increases immunization rates, improves access to regular health care/social services and improves diets.
Participants do not have to be Native American to receive Chickasaw Nation WIC benefits.
For more information about the WIC program, please call 1-888-436-7255.
Tour dates include the following:
Ada — Wal-Mart SuperCenter, Tuesday, Sept. 15, 10 a.m. until 2 p.m.; Nichols Dollar Saver, Tuesday, Sept. 29, Noon until 2 p.m.; and AppleMarket, Tuesday, Sept. 22, Noon until 2 p.m.
Sulphur — Sooner Foods, Friday, Sept. 4, Noon until 2 p.m.
Tishomingo — Sooner Foods, Friday, Sept. 25, Noon until 2 p.m.
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Dr. Judy Goforth Parker, Chickasaw Nation Health System Administrator, joins WIC participants and program staff on a grocery store tour aimed at promoting new food package options.
WIC Program implements new food package
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