ADA — The trend toward “day spas” where clients can spend a couple of hours to indulge in a massage, facial and perhaps a pedicure blossomed several years ago when spas counted a 71 percent increase in visits between 1999 and 2001. The spa industry as a whole took in more than $13 million in 2004, and more than 45 million North Americans made spa visits, according to research by the International Spa Association (IPSA).
IPSA says stress reduction and relaxation are the leading reason for spa visits, ahead of physical appearance and pampering. One new Ada business intends to serve those primary needs for spa-goers plus offer more intensive therapies designed to promote overall health and well-being for women. Harmony Spa and Resort owners Dana Hargus and Mamie Thompson have more than 20 years of professional counseling, biofeedback and nutrition experience between them. They say they are convinced women need more than just a place to visit for an hour if they are to make significant improvements in health and wellness.
“Harmony is a place where women in need of restoration ... those who suffer from chronic pain or fatigue, those who struggle with stress or poor overall health can come, relax rejuvenated and leave equipped to live a healthier, more balanced life,” Thompson said. While Harmony offers some day services such as detoxification, body wraps and facial treatments, the emphasis is on longer-term stays and longer-term benefits.
“Women who stay with us can engage in body therapies, yoga, massage, nutrition classes, pain management and biofeedback sessions in addition to traditional spa treatments. We promote a whole-body approach to health and beauty. It’s so much more than a ‘fluff-and-buff’ process,” Thompson said.
Thompson and Hargus found each other after each became disillusioned with traditional medical approaches to women’s health issues and decided that a resort spa would be a sound business idea and would allow them to share their knowledge and skills with a wider audience than in separate practices.
Harmony is staffed only by women and serves only female guests. “We want our guests to be as comfortable as possible during their stay,” Hargus said.
Business
Going beyond the day spa trend
New Ada spa and resort focuses on longer term benefits
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